Método Shield

Development of two new characters created for personal trainer Diogo Ferrera for his new strength training method: the S.H.I.E.L.D. Method.


Luigi Alquimista

10/2/20233 min read


Character development, branding, and illustrations for an online weightlifting course project with a superhero theme

Diogo Ferrera is a Personal Trainer with a strong focus on the online audience, bringing forth a mentorship project that utilizes elements from Western comics to develop his students' workouts.

Client: Diogo Ferrera

Creative Direction: Luigi Alquimista

Concepts and illustrations: Luigi Alquimista

Year: 2023

Challenge: Create superhero characters based on the instructors of the classes and apply different poses that demonstrate the strength of the course to be developed. Additionally, create a captivating illustration that appeals to the audience by showcasing how the method intends to be. Develop a comic book-style magazine cover.

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Character development - Click to enlarge view

Symbol variations

Cover Illustration Planning - Click to enlarge view

Last atualization - Click to enlarge view